- A Free Digital Workshop -

9 Things You Must Know Today For Success with B2B Marketing

August 12, 2020 | 10am PT (1pm ET) | Online | Free

Matthew Langie
The Marketing Gurus

Sarah Thompson
Collide Experiences

Scott Harris
Instructure

  • Today, more than ever, you need to know the key strategies & tactics of B2B marketing to successfully compete.  Instead of making the mistakes already made and using ineffective tactics already tried, why not learn from others who’ve been down this same road?
  • Join this FREE DIGITAL WORKSHOP to hear from three top experts who’ve led demand generation, product marketing, field marketing, and other B2B marketing teams at companies like Adobe, WeWork, Instructure, Omniture, Ancestry.com, and have scaled businesses from $100 million to over $1 billion in revenue.
  • This workshop will address the 9 key things across demand generation, content marketing, product marketing, messaging & positioning, virtual events, digital experiences and other key strategies you need to know today to effectively compete as a B2B marketer in today’s industry.

Join these experts to learn the latest tips & tricks and engage in interactive Q&A to learn what works (and not) in today's digital environment.

Matthew Langie

Adobe, Omniture, Intel

Matt leads The Marketing Gurus built upon extensive experience in B2B marketing while driving integrated marketing efforts worldwide for leading companies like Adobe, Omniture, Intel, and Mapp Digital. He is a guru at leading teams and serving clients in corporate positioning, marketing strategy, demand generation, product marketing, corporate communications, and field marketing programs to create global awareness, consideration, and demand. While at Adobe, he was responsible for marketing the company’s digital marketing solutions generating over $1.3B in revenue.

Sarah Thompson

WeWork, Adobe

Sarah Thompson is an energetic problem solver who focuses on the magic of bringing people together. She is a guru at connecting brands to customers through impactful events that cement relationships and field marketing campaigns that inspire hearts and minds. Sarah has worked her magic with Adobe, WeWork and many others, and currently is running Collide, an experiential marketing shop.

Scott Harris

Instructure, Adobe, Omniture

Scott Harris is data-driven, martech-savvy marketing leader with expertise in enterprise-level performance marketing for businesses like Adobe, Omniture, and Ancestry.com. He is experienced at building and optimizing ABM demand marketing engines, B2B and B2C integrated campaign planning, partner marketing, product marketing and web strategy. From these experiences, Scott is a guru at refining and developing strategic, innovative, and results-based approach to marketing.

The Marketing Gurus

We are a network of B2B Marketing experts who have helped many leading organizations drive successful digital transformation.  Through our training & certification programs and consulting & service expertise, we are well positioned to help your business succeed in today’s competitive digital environment. 

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